The holy month of Ramadan is a social time where people celebrate and connect with family and friends near and far. Ramadan is also the month during which people spend more time online. In 2014, Ramadan registered more than 215 million tweets, while activity onFacebook increased by 33 percent. So what would be a good strategy to harness the potential of social media in Ramadan 2015?
In Lebanon we have 1.7 million Facebook users with an average age of 29 (55 percent males and 45 females) and an average 195 friends per user. The average level of engagement per Lebanese user during the month of December 2012 was 93 likes, 25 comments, three status update and 10 photo uploads. Mobile subscribers in Lebanon are close to 4 million, with the number of Lebanese mobile subscribers reaching 92 percent of the population. When you have all these platforms and all these conditions you cannot but use technology as a solution.
As Internet and communications technologies rapidly advance, digital tools are transforming the lives of people around the globe. However, access to these tools remains unevenly distributed and very rarely are new technologies designed by and for the most vulnerable communities. What happens when traditionally marginalized groups are placed at the center of this process? How is this leveraged for environmental and human rights purposes?