Michael Bak at USAID leads the innovative MTV EXIT initiative in SE and South Asia. With the reach of MTV and the rising popularity of global music culture in Asia generally, this campaign is a powerful tool for awareness raising.
“The MTV EXIT campaign in Asia and the Pacific is produced in partnership with the United States Agency for International Development….The MTV EXIT (End Exploitation and Trafficking) campaign is an award-winning multimedia initiative to raise awareness and increase prevention of human trafficking and exploitation. MTV EXIT was launched in Europe in 2004, in partnership with the Swedish International Development Cooperation Agency, Sida, and expanded across Asia with USAID in 2007. MTV EXIT has produced many MTV documentaries and other programming on trafficking, including Traffic: An MTV EXIT Special, presented by Lucy Liu; Inhuman Traffic, presented by Angelina Jolie; over a dozen localized language versions presented by Asian celebrities; short films; public service announcements; and animation. MTV EXIT and Radiohead collaborated on an anti-exploitation video for their song All I Need, which premiered across MTV’s global network in 2008. MTV EXIT has also established partnerships with over 100 non-governmental organizations, distributed hundreds of thousands of anti-trafficking brochures in over 25 languages, and reached out to millions of young people through anti-trafficking messages at concerts and music festivals featuring R.E.M., Radiohead, The White Stripes, The Hives, Thievery Corporation, Placebo and hundreds of other international & local artists. For more information see www.mtvexit.org.”